MELON COLA

Albrecht Dürer’s 1514 etching of Melancholia includes a multitude of scientific, geometric and intellectual symbols. It has been said to portray the power of humans to create boundlessly, while revealing their insatiable desire for knowledge and the melancholia that accompanies it. 

Dürer’s angel sits with a look of abandonment and distraction despite the clutter of instruments that provoke engagement and wisdom surrounding her. 21st century’s technological advancements have given us spoils of more, more, more - endless entertainment, global access at the click of a mouse and the ability to do anything at any time. But, like Dürer’s angel, we often find ourselves overwhelmed, disengaged and melancholy, despite the technological wonders that seemed to promise so much.

Melon Cola is the revamped, new improved, bigger, better, faster, plastic-fantastic, streamlined salute to Dürer’s five hundred year old etching.